How it works

Questions & answers

All about teeth whitening

The importance of oral health can never be over-emphasized and dental hygiene is particularly necessary because it helps prevent tooth decay, gum disease and even bad breath. Professional teeth whitening sessions are particularly important because they remove stains, help strengthen the teeth and improve overall oral health. Plus, a mouthful of Power Bright, white teeth provides other benefits including a more inviting, attractive smile and improved self confidence.
Even though teeth whitening is important, many people aren't sure what products or procedures to invest in. Too many people are spending excessive amounts of money on relatively ineffective and unsafe teeth whitening products because of slick ads and marketing campaigns.

Products should be clinically tested

Opt for a teeth whitening product that's been clinically tested and proven to deliver results. I use Wicked White because they offer top-quality teeth whitening products that have been clinically tested and are certified safe and effective. It is an Ontario based company, whose products are Vegan, Gluten Free, Additive Free, Cruelty Free and All Natural.

Know the active ingredients

Most often, gum discomfort occurs as a result of the active ingredients in the teeth whitening products coming in direct contact with the soft tissue, therefore gums should be avoided. Some other teeth whitening companies use ingredients whose whitening benefits have not been clinically tested or proven. All Wicked White products have been tested and registered with Health Canada. Be sure to check the ingredient label before settling on any teeth whitening product. This product contains only active ingredients that have been clinically tested and certified safe for the teeth and for oral health in general. 
 
Wicked White Pro line is used and dispensed only by dental professionals.
 
16% Hydrogen Peroxide (Fast Acting)
Gel is manufactured in Barrie Ontario and contains only the finest ingredients. There are no fillers added, harsh chemicals or preservatives. All products are made in a Kosher lab. The neutral pH of our gel is effective yet safe. It won’t damage the structural integrity of the teeth even with repeat treatments. 
 
44% Carbamide Peroxide (Long Lasting)
Carbamide Peroxide contains a photo initiator that works with light, fluid and pressure to deliver superior results in just 30 minutes. Best of all, no dehydration or sensitivity of other whitening products.

You get what you pay for

The cheapest teeth whitening products are likely to be those made with ineffective or unsafe active ingredients. It's risky to spend money on low-quality products that you can’t trust. It's much smarter and safer to invest in a safe teeth whitening product that's been tested and proven to be effective. High-quality teeth whitening products, combined with regular visits to your dentist, will help you achieve a brighter smile, fresher breath and better oral health.

Lots of options

Teeth Whitening Pen
One of the most popular teeth whitening products is the teeth whitening pens. A teeth whitening pen is simply a tool that's used to apply teeth whitening gel to the enamel of the teeth. These pens are very convenient and easy to use. It contributes to stabilizing whitening results and provides quick touch-ups for special events.
 
Teeth Whitening Strips
Teeth whitening strips are also very popular for home use. These strips can be purchased at drug stores, grocery stores and from many retailers. Teeth whitening strips are often placed on the teeth for a duration of between 5 minutes to one hour, depending on the type. Of course, most teeth whitening strips should not be worn while eating nor drinking. Be cautious of the “one size fits all” as this can result in uneven whitening or blanching of the gums. Some brands are also known for causing extreme tooth sensitivity.
 
Teeth Whitening Toothpaste
If you're trying to whiten your teeth at home, then one of the very first products to consider should be a teeth whitening toothpaste. Teeth whitening toothpaste has been specially designed to remove surface plaque on the teeth as well as inhibit the buildup of plaque. There are many types of teeth whitening toothpaste and it's important to choose one that's been clinically tested and proven to be effective.

Is it safe?

Extensive research and clinical studies indicate that if teeth and gums are normal and healthy there are no adverse effects to cosmetic whitening of teeth under the supervision of a dental professional. In fact, many dentists consider whitening the safest cosmetic dental procedure available.
The ingredients in the whitener I use are 100% pure with no fillers or additives. Only the finest ingredients are used (kosher USP glycerine, no animal by-products). Teeth whitening will not change or damage the structure of the teeth - it simply makes them whiter and brighter.

Who can whiten their teeth?

Almost anyone! However, treatment may not be as effective for some as it is for others. Allison Graham RDH, can determine if you are a suitable candidate with a Pre-Whitening Assessment, including a shade assessment. Teeth whitening treatment in general will not change or damage the structure of the teeth - it simply makes them whiter and brighter. Teeth whitening products are not recommended for children under 16 years of age and pregnant or lactating women.

Are there any side effects?

Rarely! Sensitivity during treatment may occur with some patients. On rare occasions, minor tingling sensations are experienced immediately after the procedure, but they always dissipate.
The whitener I use does not dehydrate the teeth and works with the oral fluids, thus minimizing sensitivity. Generally, little or no sensitivity is reported and existing sensitivity has not been noted to increase.Blanching may be seen on the gums if the product touches, or is in close contact with the gums. A treatment with Vitamin E oil will be used and it will help to minimize the discomfort.

How long does it last?

Long!  By following some simple post-whitening care instructions, your teeth will always be lighter than they were before. To keep your teeth looking their best, we recommend flossing, brushing twice daily, and occasional in-office refresher sessions.
A whitening extender pen is designed specifically to keep your teeth at their brightest between treatments. This is available to purchase.